Booth Passport Game for Exhibitions: A Practical Guide

Exhibitions live or die on booth traffic. A booth passport game is the most reliable, lowest-friction way to lift visits across the floor — including to the smaller and back-corner booths that exhibitors complain about each year.

How a booth passport game works

Each booth has a unique QR code on its signage. Attendees scan the codes as they walk the floor, collecting stamps in a digital stamp card on their phone. When they hit the completion threshold, they redeem a prize.

Why it consistently works

Three reasons: it gives every attendee a structured reason to visit booths, it creates competitive momentum via a leaderboard, and it gives exhibitors a measurable engagement number to share with their leadership.

Designing the passport

Set completion to 60–70% of total booths. Lower than that and the game feels trivial; higher and attendees give up. Spread popular exhibitors so attendees walk past quieter booths to reach them.

Station QR codes

Each booth gets a unique QR. Send exhibitors the QR a week before the event with placement instructions: comfortable scanning height, no glare, ideally on the booth signage rather than a small handout.

Welcome QR placement

The welcome QR is what attendees scan first. Put it on the show guide, the lanyard, the registration desk, the opening-address slide, and aisle signage.

Prize structure

Use tiered prizes — small reward at 5 stamps, mid reward at 10, grand draw at full completion. Avoid single grand prizes that lose attendees who fall behind early.

Leaderboard and redemption

Project a leaderboard on a lobby screen. Set up a redemption desk staffed throughout the day, especially around closing time when most cards complete.

What you'll measure

Per-booth scan totals, unique visitors per booth, completion rate, peak engagement times, and per-attendee progress. Most platforms — including StampRise — export all of this as CSV for sponsor and exhibitor reporting.