Template

Shopping Mall Stamp Card Template

A shopping mall activation works when shoppers walk the full mall and engage with multiple tenants. This template configures a stamp card across participating retailers, with a central redemption desk to anchor the campaign.

Who this template is for

Shopping mall marketing teams running seasonal activations.
Mall management running grand openings or anchor tenant launches.
Brand campaigns running pop-ups across a mall footprint.

How the template works

Each participating retailer becomes a station with a QR code at their counter.
Shoppers scan as they visit, building progress on their phone.
Completion is redeemed at a central customer service desk.

Suggested stamp locations

Each participating retailer or pop-up.
An optional welcome station near the main entrance.
An optional grand-prize 'spin the wheel' station at the redemption desk.

Example reward rules

Set completion to a meaningful fraction of participating tenants.
Time-box the campaign so completion feels urgent.
Optional tenant-funded micro-rewards at each station.

Attendee instructions

Step 1: Scan the welcome QR to open your stamp card.
Step 2: Visit each station and scan its QR code to collect a stamp.
Step 3: Watch your progress update in real time on your phone.
Step 4: Once the card is complete, head to the redemption desk to claim your prize.

Setup

Setup checklist

Step 1: Define the event goal and the attendee outcome the card should drive.
Step 2: Choose the stamp locations and decide which are mandatory.
Step 3: Decide how many stamps are required to complete the card.
Step 4: Generate QR codes for each station in StampRise.
Step 5: Place QR codes at booths or stations with clear scanning instructions.
Step 6: Prepare prize redemption rules and brief the redemption desk.
Step 7: Test the attendee flow before launch with a small group.

Prize ideas

Mall gift cards.
Tenant-funded gift packs.
Lucky draws for big-ticket items at activation finale.
Discount voucher booklets redeemable at participating tenants.

FAQ

Frequently asked questions

Most successful mall activations include 8–20 participating tenants. Too few and the activation feels thin; too many and shoppers can't realistically complete.

Yes. Stations can carry their own prompts and small rewards while the master card has a completion prize at the redemption desk.

Keep reading

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