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Shopping Mall Stamp Card Template

A shopping mall activation works when shoppers walk the full mall and engage with multiple tenants. This template configures a stamp card across participating retailers, with a central redemption desk to anchor the campaign.

Who this template is for

  • Shopping mall marketing teams running seasonal activations.
  • Mall management running grand openings or anchor tenant launches.
  • Brand campaigns running pop-ups across a mall footprint.

How the template works

  • Each participating retailer becomes a station with a QR code at their counter.
  • Shoppers scan as they visit, building progress on their phone.
  • Completion is redeemed at a central customer service desk.

Suggested stamp locations

  • Each participating retailer or pop-up.
  • An optional welcome station near the main entrance.
  • An optional grand-prize 'spin the wheel' station at the redemption desk.

Example reward rules

  • Set completion to a meaningful fraction of participating tenants.
  • Time-box the campaign so completion feels urgent.
  • Optional tenant-funded micro-rewards at each station.

Attendee instructions

  1. 1Scan the welcome QR to open your stamp card.
  2. 2Visit each station and scan its QR code to collect a stamp.
  3. 3Watch your progress update in real time on your phone.
  4. 4Once the card is complete, head to the redemption desk to claim your prize.

Setup checklist

  1. 1Define the event goal and the attendee outcome the card should drive.
  2. 2Choose the stamp locations and decide which are mandatory.
  3. 3Decide how many stamps are required to complete the card.
  4. 4Generate QR codes for each station in StampRise.
  5. 5Place QR codes at booths or stations with clear scanning instructions.
  6. 6Prepare prize redemption rules and brief the redemption desk.
  7. 7Test the attendee flow before launch with a small group.
Prize ideas
  • Mall gift cards.
  • Tenant-funded gift packs.
  • Lucky draws for big-ticket items at activation finale.
  • Discount voucher booklets redeemable at participating tenants.

Frequently asked questions

Most successful mall activations include 8–20 participating tenants. Too few and the activation feels thin; too many and shoppers can't realistically complete.

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