How Do I Track Exhibitor Booth Visits?

Track exhibitor booth visits by giving each participating booth a station, identifying participants through the event's access flow and recording the activity you agreed to measure. Decide whether the record represents a scan, a completed question or a staff-confirmed interaction before comparing booth results.

1. Define the measurement

A visit could mean entering a booth area, speaking to staff or completing a demonstration. These are different events. Write a definition exhibitors can understand, then select a recording method that approximates it appropriately. Do not label every successful scan a qualified lead or assume that unrecorded visitors never approached the booth.

2. Create a station for each participating booth

In StampRise, add stations to the Digital Event Passport and give them recognisable names. Keep the booth name consistent with the floor plan and exhibitor briefing. Test the generated QR destination before printing posters. A shared welcome code is useful for joining, but it does not replace the individual station links needed to distinguish activities.

3. Choose how completion is recorded

A simple QR activity can be appropriate for low-stakes exploration. A quiz or survey adds a defined participant action. A supported staff-assisted activity can better match a staffed interaction. The right choice depends on the objective and the staffing available, not on which method produces the largest count.

Public links can be forwarded. Even a completed quiz is not absolute proof of physical presence or sustained attention. Explain the verification method in the report, and do not use Passport data as a substitute for a safety headcount.

4. Count participants separately from actions

Use unique recorded participants when discussing reach, and explain the identity scope of that count. One person can complete several station activities; adding all station totals does not give the number of people at the event. Duplicate identities and people who participate outside the digital journey also affect interpretation.

For example, an illustrative campaign could have 120 Passport participants and 300 recorded station completions. That means participants completed multiple activities, not that 300 people attended. These numbers are an explanation of the measurement, not StampRise customer results.

5. Check progress during the event

Review the available participant and station reporting. If a station appears quiet, check its QR poster, staff instructions, activity length and connectivity before interpreting the result as low interest. Speak to the booth team. A queue or an incomplete activity can explain a low completion count.

Use the available CSV exports for further analysis where appropriate. Check the actual fields and permitted access in your configuration instead of promising exhibitors a specific report before testing it.

6. Write a report with clear boundaries

Include the event period, participating stations, completion method and relevant counts. Describe missing data and any interruptions. Keep qualified conversations, meetings and commercial outcomes in separate fields supplied by the exhibitor. A participant record does not automatically provide marketing consent.

Share only the information the recipient is authorised to receive. Aggregate counts may answer the sponsor's question without disclosing personal details. Agree on the purpose and follow-up process before collecting additional information.

Put the evidence to work

Use the trade show Passport workflow to connect stations and progress. For commercial evaluation, follow the sponsor ROI guide: participation is one input, not the return calculation itself.